I led the direction and filming of the cast for this commercial that encourages people to watch the drama series inspired by the legacy of Soul Train. In collaboration with the writer and editor, I helped establish the visual language of the series, building a world that captured the era through motion graphics, animation, and period-inspired visual elements. The campaign extended across multiple formats, including trailers, teasers, and social media content, creating a cohesive visual identity that connected the series to the cultural impact of this iconic television show.